Author Archive

MarkeTech Announces Social Media Boot Camp

November 2, 2011

A self-guided tutorial that turns a B2B social networking
 newbie into an online publisher
and contributor in 10 easy steps.

LOS ANGELES — November 2, 2011 — Responding to B2B companies that are taking a Do-It-Yourself approach to online social networking, MarkeTech announced today its Social Media Boot Camp. This latest self-help tool in its business-development arsenal takes a social newbie through a proven 10-step process. The result is an online-networking savvy and socially responsive blogger, or a proficient contributor who can comment on others’ online postings. The program places emphasis on participation in discussion groups and chat rooms, where bootcampers gain experience in everything from learning to “listen,” to joining in social conversations.

This Social Media Boot Camp provides both advice and hands-on self-implementation TODO’s that enable participants to be effective online B2B communicators who develop the social skills to achieve business goals. Even though the Boot Camp is self-guided, MarkeTech personnel are available and hands on with each participant. “We don’t leave anyone stranded without a lifeline,” explains president Joan Naidish. “We check their progress, usually in real time. They find us monitoring their posts on discussion-group sites, for example. When they reach the blogging stage, we even make our blog site available for them to post as a guest.”

Downloading and going through the free Social Media Boot Camp is just the start. It leads to a comprehensive course in real-world Social Media Monetization. Nothing self-guided here,
(more…)

Social Media Boot Camp

November 1, 2011

Originally created as a MarkeTech training aid for aspiring corporate B2B wireless bloggers and social networkers, the Social Media Boot Camp is now a download. Being a self-guided tutorial, any user can perform the straightforward steps without supervision. We offer mentoring at no charge for those who need a bit of handholding along the way.

The Social Media Boot Camp provides a starter kit with both how-to instructions and hands-on self-paced TODO’s that will enable clients to be effective online social communicators. Developing online conversational skills focuses on achieving business goals. There are plenty of helpful tools identified, too.

Anyone wanting to gain or improve basic social networking communications skills should go through the Social Media Boot Camp. Becoming an online social star who can motivate prospective customers to buy, bring them into your sales funnel, and then reap the rewards of monetizing social media, requires being well-grounded in the basics taught in the Social Media Boot Camp.

Read the Boot Camp press release…

Social Media Monetization

Once a bootcamper masters the essential social networking skills, there’s a more-advanced Social Media Monetization program. Social Media Monetization is not self-guided, and includes step-by-step hands-on mentoring, webinars, and other interactive training to ensure your success in generating revenues online.

There may be a waiting list, so we recommend that you advance pre-register.

Note that Boot Camp graduates get priority access.

Learn more about the Social Media Monetization program…


DOWNLOAD SOCIAL MEDIA BOOT CAMP
Register
Once registered with MarkeTech, just use express Log In
Log In
____________________

What MarkeTech’s Social Media Boot Camp Is All About

Here are some answers to the most-asked questions about the Boot Camp.

What:
The Social Media Boot Camp provides a starter kit with both how-to instructions and hands-on self-guided implementation. Our TODO’s will enable you to be an effective social communicator
(more…)

Social Media Monetization…Everything New is Old Again

November 1, 2011

MarkeTech’s Social Media Monetizationprogram shows how
your B2B organization can successfully generate revenues
from social media programs.
The secret is nothing new!

Social Media is nothing new. Its market relations principles and practices have a success-based pedigree. The essentials of monetization were rooted in the high-tech marketing/PR disciplines of the mid-1980s. Regis McKenna Inc., the PR firm that virtually single-handed created Silicon Valley, proclaimed that Public Relations was dead. What replaced it was Market Relations (MR), replete with social networking, “the conversation,” and most all the programs and activities that define today’s Social Media. So, except for the sea change of the Internet as a communications medium, there’s little new about relationship marketing as it was originally created by RMI, where MarkeTech founder Joan Naidish was an RMI principal who pioneered many of the original Market Relations techniques.

MarkeTech’s Social Media Monetization program exploits and updates the market relations methodologies used to achieve the success stories of B2B networking and communications companies like AT&T, Motorola, Xircom, and Intel.

But that sea change of the World Wide Web did seriously impact relationship marketing. The business development strategies of high-tech businesses were upset, with attempts to monetize Web 1.0 being mistakenly based on information dissemination. Old-fashioned PR was used to plaster product and company information all over the web ecosphere, using primarily press releases and online articles. Ever since Web 2.0 with its social model came along, B2B companies
(more…)

Do You Know…

September 29, 2011
Test your knowledge of the B2B 
wireless innovators and pioneers.

 

Hint:  The wireless LAN technology was the predecessor and laid the groundwork for the IEEE 802.11 specifications.

 

MarkeTech Focuses Survey on Social Media Results

August 21, 2011

A new survey of B2B wireless industry sales executives targets online social presence’s ROI.

LOS ANGELES — August 28, 2011 — MarkeTech, a leader in innovative social media strategies and tactics, today launched its B2B “Online Presence” survey of the B2B wireless industry. The objective of this second annual survey is to establish benchmarks in social media practices that are evidenced by actual sales results.

The landmark survey’s protocol requires that only sales executives participate in this survey. Participants who complete the survey before 30 September 2011 will be the only ones who receive the final survey report. According to MarkeTech, the full survey results will not be made public. As with last year’s report however, participants can use and publish the data.

The survey’s benchmarks focus on social networking and media channels that yield an identifiable ROI (Return On Investment). “We need some honest metrics of what B2B wireless organizations are actually getting from their investments in social media,” states Patrick Potega, Chief Strategic & Tactical Officer (CSTO). “Is social networking monetization delivering on its promise? Sales executives have a right to expect an ROI that translates into measurable lead gen, conversions, and bottom-line revenues.”

MarkeTech expects its survey findings to empower sales-force executives to:
· Learn in which social media channels their real dollars and time are worth investing
· Find out whether their current online presence is under-performing in generating leads and conversions
· Make better-informed business decisions about their current and future social media strategies and tactics

Joan R. Naidish, MarkeTech’s president, indicates that the firm is conducting this research because “Available survey information is heavily biased toward B2C online social media. Also, there is growing evidence in the B2B segment of the wireless industry that those B2C social networking models may not be working.”

About MarkeTech
Since 1979, the MarkeTech team has been creating and implementing innovative business development solutions to its B2B wireless industry clients’ marketing and business-growth challenges.

Relevant blogs: 
   Tactics for Generating B2B Sales Leads 
   LinkedIn Works for B2B Sales Prospecting 
   Email — Workhorse of B2B Lead Gen & Conversions

Contact Info:
Joan R. Naidish
President
P: +1 (818) 883-9895 (PDT)
F: +1 (818) 883-5706
Prez[AT]MarkeTechCom[DOT]com
http://MarkeTechCom.wordpress.com

# # #

Welcome to MarkeTech’s Blog Site

March 9, 2010

MarkeTech’s blogs focus on Marketing Technology. As specialists in B2B business development, we achieve our clients’ objectives using proven inbound and outbound marketing/PR strategies and tactics.

Our executive team includes:

    • award-winning sales executives
    • writers and publishers with 250,000+ followers
    • launch experts with acknowledged six sigmastatus
    • founders of high-tech companies
    • innovators with 14 technology patents

Since 1996, MarkeTech has repeatedly exceeded the business expectations of its high-tech clientele

This blogsite exists to help you succeed in reaching your business goals through access to information, tools and hints, and other helpful resources.

By signing up to our RSS feed, you will also receive our “insider” emails, access to white papers, special offers, and other helpful content not available on this site.

We welcome your inputs, puzzling problems, topic suggestions, questions, self-help hints/ideas, etc.

Contact MarkeTech:

CSTO[AT]MarkeTechCom[DOT]com
P: +1 (818) 883-9895
F: +1 (818) 883-5706

March 28, 2009

MarkeTech B2B Social Presence Survey Form


%d bloggers like this: