Brain-Cramping Social Media Stats du Jour

Snippets on 05-16-10:

As if you haven’t already grasped the business implications of social networking, here are some compelling statistics. The data support the need to build an online presence and implement social media strategies as integral elements of your overall B2B marketing and PR campaigns.

Social networking and blogging

  • Are the 4th most popular online activities, even beating personal e-mail
  • 67% of online users visit member communities, including both social networks and blogs
  • 10% of all the time spent on the Internet is on social media sites
  • 80% of companies use social media for recruitment; of those, 95% use LinkedIn
  • There are more than 200 million blog sites
  • On average, 900,000 blog posts are created within a single 24-hour period
  • 34% of bloggers post opinions about products and brands
  • The number of blogs indexed by Technorati exceeds 133 million. Each month, 130 million unique visitors access the site and generate 1 billion page views 

Wikipedia

  • Has more than 15 million articles in more than 270 languages
  • Attracts over 68 million unique users a month. Studies show that the information it contains is more accurate than the Encyclopedia Brittanica
  • Has so many submissions that, if you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23 per hour

Delicious, the social bookmarking service, has

  • More than 5 million users
  • Over 180 million unique bookmarked URLs 

Facebook

  • Has more than 400 million active users
  • 50% of the site’s active users log on to Facebook on any given day
  • More than 35 million users update their status each day
  • Over 1.5 million local businesses have active pages on Facebook
  • More than 100 million active users currently access Facebook via mobile devices
  • The average user has around 130 friends on the site
  • Each month, more than 3 billion photos are uploaded to the site 

MarkeTech views statistics, in and of themselves, as simply data points. On a macro level, they define trends. Jumping into the social media pool because the stats are tantalizing, however, is not a solid business rationale. Instead, build your social media presence based on:

  • Your company’s unique objectives
  • Your target audiences and how they expect you to engage them in a social conversation
  • A realistic assessment of resources required to launch and sustain a successful social media program
  • An action plan that meshes these programs with your total online and offline B2B program

Social media statistics sources: Delicious, Facebook, Nielsen Online, Socialnomics, Technorati, and Wikipedia

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