Archive for the ‘Current Events’ Category

MarkeTech Focuses Survey on Social Media Results

August 21, 2011

A new survey of B2B wireless industry sales executives targets online social presence’s ROI.

LOS ANGELES — August 28, 2011 — MarkeTech, a leader in innovative social media strategies and tactics, today launched its B2B “Online Presence” survey of the B2B wireless industry. The objective of this second annual survey is to establish benchmarks in social media practices that are evidenced by actual sales results.

The landmark survey’s protocol requires that only sales executives participate in this survey. Participants who complete the survey before 30 September 2011 will be the only ones who receive the final survey report. According to MarkeTech, the full survey results will not be made public. As with last year’s report however, participants can use and publish the data.

The survey’s benchmarks focus on social networking and media channels that yield an identifiable ROI (Return On Investment). “We need some honest metrics of what B2B wireless organizations are actually getting from their investments in social media,” states Patrick Potega, Chief Strategic & Tactical Officer (CSTO). “Is social networking monetization delivering on its promise? Sales executives have a right to expect an ROI that translates into measurable lead gen, conversions, and bottom-line revenues.”

MarkeTech expects its survey findings to empower sales-force executives to:
· Learn in which social media channels their real dollars and time are worth investing
· Find out whether their current online presence is under-performing in generating leads and conversions
· Make better-informed business decisions about their current and future social media strategies and tactics

Joan R. Naidish, MarkeTech’s president, indicates that the firm is conducting this research because “Available survey information is heavily biased toward B2C online social media. Also, there is growing evidence in the B2B segment of the wireless industry that those B2C social networking models may not be working.”

About MarkeTech
Since 1979, the MarkeTech team has been creating and implementing innovative business development solutions to its B2B wireless industry clients’ marketing and business-growth challenges.

Relevant blogs: 
   Tactics for Generating B2B Sales Leads 
   LinkedIn Works for B2B Sales Prospecting 
   Email — Workhorse of B2B Lead Gen & Conversions

Contact Info:
Joan R. Naidish
P: +1 (818) 883-9895 (PDT)
F: +1 (818) 883-5706

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Battery Safety — It’s Just Not Fair

May 29, 2010

I picked up the LA Times and once more read that HP has announced yet again another laptop battery recall. Our firm uses this brand, and once more our personnel are being exposed to volatile battery pack angst.

I am intimately aware of the possible consequences of ignoring my responsibility as a consumer responding to a battery recall, because the risks of battery fire or explosion are real. I know it, yet I resent it.

Here’s why:

  • MarkeTech’s involvement in the mobile computing industry’s safety efforts with the SMBus (Smart Battery Bus) battery specifications and standards. I attended the presentations (and even made a few) that invariably included videos and photos of battery fires and explosions.
    • I resent the outcomes of my and others’ work. Except for a rare few, the battery and battery-powered device manufacturers didn’t fully implement the SMBus standard. Too expensive.
  • I patented a number of battery-safety solutions that not only solved the problem for future battery packs, but also improved the safety of legacy batteries already in use. No takers for new technology that would have added less than a dollar to the retail price (usually, over $100) of a laptop battery pack. Too expensive.
  • I spent an inordinate amount of time traveling the globe to include battery-safety provisions in the commercial aviation industry specifications for passenger devices.
    •  After an onboard computer-device fire, a major conflagration at LAX involving pallets of L-Ion batteries, recalls of battery packs in the laptops pilots and crew were bringing aboard, and letters from the battery industry…these weren’t enough evidence of the safety risks. Instead, the safety issue was put to rest by an FAA safety officer “proving” that laptop battery packs didn’t combust or explode by using his backyard barbeque as a test lab! Oh, yes, let’s not forget – especially in commercial aviation, implementing safety is too expensive.

Today, I am responding to this second recall. Once again I’m spending time collecting battery pack serial numbers, logging on to the HP website, hunting down the exact product model (is this a zv5000 or zx5000?), then scanning an extensive list of battery serial numbers, blah…blah…blah. I resent it.

Yes, this reads like I’m venting. But, it’s supposed to be the darned battery that vents when it’s in a pre-failure mode, instead of me having to help clean up avoidable outcomes by responding to yet another recall.

I think I did more than my part to help avoid, or at least minimize, these recalls. Recalls are certainly the least expensive route, but…it’s just not fair.

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 Other Relevant Blogs

The Benefits of Specs and Standards Marketing
David v. Goliath:  Specifications and Standards
Code Word “Interoperability:”  Danger Will Rogers!

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The Apple-Gizmodo Affair…Publicity Stunt or Accident?

April 29, 2010

Having been in the high-tech marketing and public relations industry for decades and as president of MarkeTech, I find it hard to believe that this Apple-Gizmodo affair was an “accident.” An Apple employee inadvertently leaves the next-gen iPhone prototype in a bar. Really? Someone picks it up and just happens to sell it to Gizmodo for $5,000. Are you serious? From where I sit, this looks more like a brilliant publicity stunt and calculated press leak to build anticipation.

As a former principal at Regis McKenna, Inc. (RMI), the firm that launched Apple, I can tell you that every move, every message, the timing and substance of communications with press and analysts, were always carefully choreographed by Apple down to the last detail. Nothing was leaked “accidentally.” RMI employees couldn’t even share information with other in-house personnel who were not on the Apple account.

While at RMI, my team had wrapped up a marathon session on Motorola’s launch of the industry’s first wireless LAN. My team and I, along with a group of Motorola engineers, dashed to O’Hare airport. Two days later Motorola called. Which one of us had left confidential

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