Archive for the ‘How-To’ Category

MarkeTech Announces Social Media Boot Camp

November 2, 2011

A self-guided tutorial that turns a B2B social networking
 newbie into an online publisher
and contributor in 10 easy steps.

LOS ANGELES — November 2, 2011 — Responding to B2B companies that are taking a Do-It-Yourself approach to online social networking, MarkeTech announced today its Social Media Boot Camp. This latest self-help tool in its business-development arsenal takes a social newbie through a proven 10-step process. The result is an online-networking savvy and socially responsive blogger, or a proficient contributor who can comment on others’ online postings. The program places emphasis on participation in discussion groups and chat rooms, where bootcampers gain experience in everything from learning to “listen,” to joining in social conversations.

This Social Media Boot Camp provides both advice and hands-on self-implementation TODO’s that enable participants to be effective online B2B communicators who develop the social skills to achieve business goals. Even though the Boot Camp is self-guided, MarkeTech personnel are available and hands on with each participant. “We don’t leave anyone stranded without a lifeline,” explains president Joan Naidish. “We check their progress, usually in real time. They find us monitoring their posts on discussion-group sites, for example. When they reach the blogging stage, we even make our blog site available for them to post as a guest.”

Downloading and going through the free Social Media Boot Camp is just the start. It leads to a comprehensive course in real-world Social Media Monetization. Nothing self-guided here,
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Social Media Boot Camp

November 1, 2011

Originally created as a MarkeTech training aid for aspiring corporate B2B wireless bloggers and social networkers, the Social Media Boot Camp is now a download. Being a self-guided tutorial, any user can perform the straightforward steps without supervision. We offer mentoring at no charge for those who need a bit of handholding along the way.

The Social Media Boot Camp provides a starter kit with both how-to instructions and hands-on self-paced TODO’s that will enable clients to be effective online social communicators. Developing online conversational skills focuses on achieving business goals. There are plenty of helpful tools identified, too.

Anyone wanting to gain or improve basic social networking communications skills should go through the Social Media Boot Camp. Becoming an online social star who can motivate prospective customers to buy, bring them into your sales funnel, and then reap the rewards of monetizing social media, requires being well-grounded in the basics taught in the Social Media Boot Camp.

Read the Boot Camp press release…

Social Media Monetization

Once a bootcamper masters the essential social networking skills, there’s a more-advanced Social Media Monetization program. Social Media Monetization is not self-guided, and includes step-by-step hands-on mentoring, webinars, and other interactive training to ensure your success in generating revenues online.

There may be a waiting list, so we recommend that you advance pre-register.

Note that Boot Camp graduates get priority access.

Learn more about the Social Media Monetization program…


DOWNLOAD SOCIAL MEDIA BOOT CAMP
Register
Once registered with MarkeTech, just use express Log In
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What MarkeTech’s Social Media Boot Camp Is All About

Here are some answers to the most-asked questions about the Boot Camp.

What:
The Social Media Boot Camp provides a starter kit with both how-to instructions and hands-on self-guided implementation. Our TODO’s will enable you to be an effective social communicator
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MarkeTech’s Blog Site Isn’t Just for Boot Camp Participants

November 1, 2011

“Just about anyone can post a guest blog on this site,” says MarkeTech.

I’ve posted a couple of guest blogs on this website in the past, but I never realized that MarkeTech’s perspective of who can post here was such an open-door policy. I spoke with Patrick Potega, the CSTO, and he told me some interesting things about the blog site.

First, MarkeTech has always had a liberal guest-blog perspective in making its blog pages available. The only parameters, it seems, are that guest bloggers must be in a B2B company which is in the wireless (or more broad telecommunications) industry.

After that, anyone who wants to post a guest blog should present the topic to MarkeTech. Potega was surprised that the “online guest blog” inquiry form that’s been available for over a year to anyone who wants to submit a guest blog isn’t more widely known. Here’s where to access the form.

As a blogger, I appreciate that the MarkeTech team reviews and edits all guest blogs before posting. You even get a
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Social Media Monetization…Everything New is Old Again

November 1, 2011

MarkeTech’s Social Media Monetizationprogram shows how
your B2B organization can successfully generate revenues
from social media programs.
The secret is nothing new!

Social Media is nothing new. Its market relations principles and practices have a success-based pedigree. The essentials of monetization were rooted in the high-tech marketing/PR disciplines of the mid-1980s. Regis McKenna Inc., the PR firm that virtually single-handed created Silicon Valley, proclaimed that Public Relations was dead. What replaced it was Market Relations (MR), replete with social networking, “the conversation,” and most all the programs and activities that define today’s Social Media. So, except for the sea change of the Internet as a communications medium, there’s little new about relationship marketing as it was originally created by RMI, where MarkeTech founder Joan Naidish was an RMI principal who pioneered many of the original Market Relations techniques.

MarkeTech’s Social Media Monetization program exploits and updates the market relations methodologies used to achieve the success stories of B2B networking and communications companies like AT&T, Motorola, Xircom, and Intel.

But that sea change of the World Wide Web did seriously impact relationship marketing. The business development strategies of high-tech businesses were upset, with attempts to monetize Web 1.0 being mistakenly based on information dissemination. Old-fashioned PR was used to plaster product and company information all over the web ecosphere, using primarily press releases and online articles. Ever since Web 2.0 with its social model came along, B2B companies
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