Archive for the ‘Wireless’ Category

Ask “Auntie Joan”

November 13, 2011

Ask "Auntie Joan"“Auntie Joan” has arrived at MarkeTech to give your B2B wireless/telecom company some straight-shooting and practical answers to business development questions.



Hi, I’m Auntie Joan.

My idea for featuring a Q&A column on MarkeTech’s blog site started out at the San Diego CTIA show. After talking with countless exhibitors about their most pressing business concerns, about 80 percent had only one: “how to get better-quality trade show leads?” More importantly, it was the other 20 percent of the exhibitors. Each had a novel and unique question about a business development problem in their companies. When I asked who they were turning to for solutions, a significant number had nothing better than online research.                         

Realizing that there was no B2B market-sector platform for solutions to such important matters, the germinal concept of an open Q&A resource began to evolve. I harvested a few interesting questions at the show to validate the concept of “Ask Auntie Joan.” Now that I have answers prepared for a few Q&A postings, I’m opening my column to your business development questions.

My experiences at the show indicated that one might have concerns about revealing real-life business issues in my column. Rest assured that the “Ask Auntie Joan” default is total anonymity. Further, you choose the level of confidentiality on the question-submittal form. You can even elect to not have your question and answer published at all. I’m available for private, one-on-one sessions.

This new feature is exciting to me because I’ve always considered my firm’s blog site as one that answers its visitors’ specific problems. As the president of MarkeTech, my goal in working with you as “Ask Auntie Joan” is to help as many of you as possible to grow your businesses. I feel so strongly about this that I’d even make myself available to hands-on implement my solution.

Submit Your Question
When you submit a question, my way of saying thanks is that you’ll receive:

  •  A complimentary one-hour consultation
  • Access to the forthcoming MarkeTech Discussion Forum
  • Topic-relevant white papers
  • Priority registration for our webinars

These are all intended to help you actually achieve a successful resolution. And it’s all FREE!

Submit your question

Regards,

Joan Naidish
aka “Auntie Joan”
+1 818.883.9895
AuntieJoan[AT]MarkeTechcom[DOT]com

Humor: Gift Basket for a Customer

October 27, 2011

Gift BasketWhen I was first working in sales, a rather strange happening occurred. One of our other reps had taken one of our sales engineers with him on a sales call. The engineer tended to be a bit nervous in front of customers, but I, and others, had assured him he would be fine, and off he went.

Apparently the sales call went relatively well, but the sale rep returned without the engineer. When I asked why, well, I was surprised with the answer.

The customer had a number of questions about our product and was designing it into his product, but needed some guidance. Our engineer calmly and clearly answered all of his questions, and when the meeting was finished, he asked the customer if he had a waste basket in his office. The customer said yes, and the engineer asked for the waste basket.

The customer thought it was an odd request, as did our sales rep, but he handed over the waste basket to our engineer. He took it, thanked the customer, and proceeded to throw up into the basket.

Perhaps not the worst sales call, but certainly the worst ending to a sales call.

     Courtesy salespop.com (http://salespop.com)

MarkeTech Focuses Survey on Social Media Results

August 21, 2011

A new survey of B2B wireless industry sales executives targets online social presence’s ROI.

LOS ANGELES — August 28, 2011 — MarkeTech, a leader in innovative social media strategies and tactics, today launched its B2B “Online Presence” survey of the B2B wireless industry. The objective of this second annual survey is to establish benchmarks in social media practices that are evidenced by actual sales results.

The landmark survey’s protocol requires that only sales executives participate in this survey. Participants who complete the survey before 30 September 2011 will be the only ones who receive the final survey report. According to MarkeTech, the full survey results will not be made public. As with last year’s report however, participants can use and publish the data.

The survey’s benchmarks focus on social networking and media channels that yield an identifiable ROI (Return On Investment). “We need some honest metrics of what B2B wireless organizations are actually getting from their investments in social media,” states Patrick Potega, Chief Strategic & Tactical Officer (CSTO). “Is social networking monetization delivering on its promise? Sales executives have a right to expect an ROI that translates into measurable lead gen, conversions, and bottom-line revenues.”

MarkeTech expects its survey findings to empower sales-force executives to:
· Learn in which social media channels their real dollars and time are worth investing
· Find out whether their current online presence is under-performing in generating leads and conversions
· Make better-informed business decisions about their current and future social media strategies and tactics

Joan R. Naidish, MarkeTech’s president, indicates that the firm is conducting this research because “Available survey information is heavily biased toward B2C online social media. Also, there is growing evidence in the B2B segment of the wireless industry that those B2C social networking models may not be working.”

About MarkeTech
Since 1979, the MarkeTech team has been creating and implementing innovative business development solutions to its B2B wireless industry clients’ marketing and business-growth challenges.

Relevant blogs: 
   Tactics for Generating B2B Sales Leads 
   LinkedIn Works for B2B Sales Prospecting 
   Email — Workhorse of B2B Lead Gen & Conversions

Contact Info:
Joan R. Naidish
President
P: +1 (818) 883-9895 (PDT)
F: +1 (818) 883-5706
Prez[AT]MarkeTechCom[DOT]com
http://MarkeTechCom.wordpress.com

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