Social Media Survey

According to a Social Media survey of businesses:

81.7% said they will spend more time on social media this year

 Benefits of social media cited: 

  • 66.3% — increased site traffic
  • 36.5% — increased incoming links
  • 33.7% — better search engine placement

 B2B preferred social media outlets:

  • LinkedIn – 39.2%
  • Facebook – 35.5%
  • YouTube – 34.8%

Note that 43.2% of respondents were B2B

Source: Website Magazine, 2010: (N=186)

Today’s Question: Is it okay to send an editor/journalist a press release announcing your company’s presence on a social media web site (LinkedIn, Facebook, YouTube, Twitter, etc.)? Read more about this.

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