Posts Tagged ‘blogger’

My Two Cents About “Getting Your Money’s Worth”

April 17, 2010


While I realize that Roopinder Tara’s blog, presented here, gives good marketing advice to its CAD CEO audience, there are a few misconceptions about the cost effectiveness and results of “marketing campaigns” that warrant further comment.

 “Press: Getting Your Money’s Worth
By Roopinder Tara

 “Let’s say you are a beleaguered CAD CEO and are trying desperately to move your company ahead in these tough times. Marketing is a good place to start. Let us examine the prevailing marketing guidelines that seem to be emerging.

          1.  Spend your advertising revenue on Google ads.
          2.  Befriend an already popular blogger

          Develop and invest in a marketing campaign.

 “Let’s look into this a bit further. (more…)

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