Posts Tagged ‘bookmark’

Social Bookmarking Spreads Awareness of Your Business

May 17, 2010

Social bookmarks are links to websites or web pages that are stored (bookmarked) by an online user for easy future access. Anyone can bookmark one of your site’s pages by posting its URL (often with a comment) on special social bookmarking sites.

Capturing these “favorites” is one of the most effective and easiest methods to popularize your website. Web consultants always include social bookmarking as a “must-do” strategy in an overall web optimization plan that produces increased awareness of your company and its products/services.

As part of your strategy, your site's pages should include tools that invite visitors to bookmark.Your social bookmarking tactics should include writing a concise (25-40 word) description of your business for use on the social-bookmark posting websites. Often the bookmarking site will provide a profile listing area where you can post your company description. Effective text might come from your customers’ comments on your products. Product reviews are another resource for compelling bookmarking text. Blogs about your business or products are yet another source. You should write the bookmarking text in your own words. Be open with your audience and crystal clear in your bookmarking description. That helps in building trust and long term relationships with your site visitors.

You’re going to social bookmarking sites and bookmarking each of your web pages is fine, but that alone will not produce satisfactory results. You will need to develop additional ways to make your social bookmarking more effective.

As part of your feedback strategy, your site’s pages should include tools that invite visitors to bookmark. Provide feedback tools that make it easy for visitors to make comments and give feedback about your products and services. To make this process easy and convenient, you can place a social bookmarking widget on every page. Widgets are available online, and many of them are free. Here’s the URL
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