Posts Tagged ‘GISuser’

One Editor’s Snooze Is Another’s News

March 10, 2010

By Patrick Potega (CSTO at MarkeTech)

It used to work fine. As far back as 1906, when the first press release was sent along a telegraph wire from a train wreck site to the editorial offices of an East Coast newspaper, communicating with editors was a piece of cake. By the mid-1980’s, the communications infrastructure was a bird’s nest, and the population of editors/journalists was overwhelming…to the point that Regis McKenna declared PR dead. That freaked me out, because I had just launched Video Games Magazine. Fortunately then, as now, no one believed Regis “Himself.” As the editor/publisher, I kept doing the same thing I had been doing every day during my previous decade as a technology-pub editor. Daily, I sorted through press releases, deciding what information my readership should (or shouldn’t) receive.  

In today’s over-connected public relations environment, anyone can self-publish, either as a contributor, or even an e-zine publisher. Online media can structure its content as news only, blogs+news, or even blogs only…and everything in between. I’m glad that I’m not on the publication side anymore. First, I’d be constantly pacing the floor trying to decide who were those people that I could legitimately identify as my “readership.” If I could figure that out with enough specificity, I’d then be getting brain cramps trying to judge what my audience considered news. Being an editor or publisher today must be tough, because many good periodicals and papers have folded. Maybe too many bad calls about what a most amorphous audience wanted to read. (more…)


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