Posts Tagged ‘Google ads’

My Two Cents About “Getting Your Money’s Worth”

April 17, 2010

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While I realize that Roopinder Tara’s blog, presented here, gives good marketing advice to its CAD CEO audience, there are a few misconceptions about the cost effectiveness and results of “marketing campaigns” that warrant further comment.

 “Press: Getting Your Money’s Worth
By Roopinder Tara

 “Let’s say you are a beleaguered CAD CEO and are trying desperately to move your company ahead in these tough times. Marketing is a good place to start. Let us examine the prevailing marketing guidelines that seem to be emerging.

 “DO:
          1.  Spend your advertising revenue on Google ads.
          2.  Befriend an already popular blogger

 “DON’T:
          Develop and invest in a marketing campaign.

 “Let’s look into this a bit further. (more…)


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