Posts Tagged ‘high-tech’

The Benefits of Specs and Standards Marketing

May 21, 2010

I grew up in a technical environment. My Dad, a mechanical engineer, VP of Manufacturing for ITT Europe, and disciple of William Edwards Deming, was always reminding me about the importance of science and technology. (That’s probably why I wound up working in high tech and then founding MarkeTech.) Many years ago he sent me the following.

“How Specs Live Forever (author unknown)

“The U.S. Standard railroad gauge (distance between the rails) is 4 feet, 8.5 inches. That’s an exceedingly odd number. Why was that gauge used? Because that’s the way they built them in England, and the U.S. railroads were built by English expatriates.

“Why did the English people build them like that? Because the first rail lines were built by the same people who built the pre-railroad tramways, and that’s the gauge they used.

“Why did ‘they’ use that gauge then? Because the people who built the tramways used the same jigs and tools that they used for building wagons, which used that wheel spacing.

“Okay! Why did the wagons use that odd wheel spacing? Well, if they tried to use any other spacing the wagons would break on some of the old, long distance roads, because that’s the spacing of the old wheel ruts. 

“So who built these old rutted roads? The first long distance roads in Europe were built by Imperial Rome for the benefit of their legions. The roads have been used ever since. And the ruts?

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Five Telltale Signs: It’s Time to Fire Your Marketing/PR Firm

April 2, 2010

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I recently heard that, at any given time, 40 percent of companies represented by marketing and PR firms are looking to replace the incumbent.

If you’re already a member of the 40 percent club, then here’s further validation of your decision to terminate. If you’re not, here are the issues to pay attention to…you may already be in the 40 percent club, but just don’t realize it.

I’m intimately familiar with the reasons for making a switch. As a high-tech marketing and PR professional for 30 years, I’ve been one of those two out of five clients who had to replace a firm. Likewise, as president of my own firm, I’ll candidly admit that I’ve replaced incumbents.

While there may be other “good causes,” invariably, decisions to terminate a firm come down to budget concerns. If you’re experiencing any of the following budget-related issues, it’s time to cut the cord. (more…)

Welcome to MarkeTech’s Blog Site

March 9, 2010

MarkeTech’s blogs focus on Marketing Technology. As specialists in B2B business development, we achieve our clients’ objectives using proven inbound and outbound marketing/PR strategies and tactics.

Our executive team includes:

    • award-winning sales executives
    • writers and publishers with 250,000+ followers
    • launch experts with acknowledged six sigmastatus
    • founders of high-tech companies
    • innovators with 14 technology patents

Since 1996, MarkeTech has repeatedly exceeded the business expectations of its high-tech clientele

This blogsite exists to help you succeed in reaching your business goals through access to information, tools and hints, and other helpful resources.

By signing up to our RSS feed, you will also receive our “insider” emails, access to white papers, special offers, and other helpful content not available on this site.

We welcome your inputs, puzzling problems, topic suggestions, questions, self-help hints/ideas, etc.

Contact MarkeTech:

CSTO[AT]MarkeTechCom[DOT]com
P: +1 (818) 883-9895
F: +1 (818) 883-5706


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