Posts Tagged ‘marketing/PR’

Five Telltale Signs: It’s Time to Fire Your Marketing/PR Firm

April 2, 2010

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I recently heard that, at any given time, 40 percent of companies represented by marketing and PR firms are looking to replace the incumbent.

If you’re already a member of the 40 percent club, then here’s further validation of your decision to terminate. If you’re not, here are the issues to pay attention to…you may already be in the 40 percent club, but just don’t realize it.

I’m intimately familiar with the reasons for making a switch. As a high-tech marketing and PR professional for 30 years, I’ve been one of those two out of five clients who had to replace a firm. Likewise, as president of my own firm, I’ll candidly admit that I’ve replaced incumbents.

While there may be other “good causes,” invariably, decisions to terminate a firm come down to budget concerns. If you’re experiencing any of the following budget-related issues, it’s time to cut the cord. (more…)


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