Posts Tagged ‘PR’

The Benefits of Specs and Standards Marketing

May 21, 2010

I grew up in a technical environment. My Dad, a mechanical engineer, VP of Manufacturing for ITT Europe, and disciple of William Edwards Deming, was always reminding me about the importance of science and technology. (That’s probably why I wound up working in high tech and then founding MarkeTech.) Many years ago he sent me the following.

“How Specs Live Forever (author unknown)

“The U.S. Standard railroad gauge (distance between the rails) is 4 feet, 8.5 inches. That’s an exceedingly odd number. Why was that gauge used? Because that’s the way they built them in England, and the U.S. railroads were built by English expatriates.

“Why did the English people build them like that? Because the first rail lines were built by the same people who built the pre-railroad tramways, and that’s the gauge they used.

“Why did ‘they’ use that gauge then? Because the people who built the tramways used the same jigs and tools that they used for building wagons, which used that wheel spacing.

“Okay! Why did the wagons use that odd wheel spacing? Well, if they tried to use any other spacing the wagons would break on some of the old, long distance roads, because that’s the spacing of the old wheel ruts. 

“So who built these old rutted roads? The first long distance roads in Europe were built by Imperial Rome for the benefit of their legions. The roads have been used ever since. And the ruts?

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My Two Cents About “Getting Your Money’s Worth”

April 17, 2010

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While I realize that Roopinder Tara’s blog, presented here, gives good marketing advice to its CAD CEO audience, there are a few misconceptions about the cost effectiveness and results of “marketing campaigns” that warrant further comment.

 “Press: Getting Your Money’s Worth
By Roopinder Tara

 “Let’s say you are a beleaguered CAD CEO and are trying desperately to move your company ahead in these tough times. Marketing is a good place to start. Let us examine the prevailing marketing guidelines that seem to be emerging.

 “DO:
          1.  Spend your advertising revenue on Google ads.
          2.  Befriend an already popular blogger

 “DON’T:
          Develop and invest in a marketing campaign.

 “Let’s look into this a bit further. (more…)

Welcome to MarkeTech’s Blog Site

March 9, 2010

MarkeTech’s blogs focus on Marketing Technology. As specialists in B2B business development, we achieve our clients’ objectives using proven inbound and outbound marketing/PR strategies and tactics.

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    • award-winning sales executives
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