Posts Tagged ‘sales’

Humor: Gift Basket for a Customer

October 27, 2011

Gift BasketWhen I was first working in sales, a rather strange happening occurred. One of our other reps had taken one of our sales engineers with him on a sales call. The engineer tended to be a bit nervous in front of customers, but I, and others, had assured him he would be fine, and off he went.

Apparently the sales call went relatively well, but the sale rep returned without the engineer. When I asked why, well, I was surprised with the answer.

The customer had a number of questions about our product and was designing it into his product, but needed some guidance. Our engineer calmly and clearly answered all of his questions, and when the meeting was finished, he asked the customer if he had a waste basket in his office. The customer said yes, and the engineer asked for the waste basket.

The customer thought it was an odd request, as did our sales rep, but he handed over the waste basket to our engineer. He took it, thanked the customer, and proceeded to throw up into the basket.

Perhaps not the worst sales call, but certainly the worst ending to a sales call.

     Courtesy salespop.com (http://salespop.com)

Email — Workhorse of B2B Lead Gen & Conversions

August 17, 2011

Statistics support the important sales pipeline role of email

clip_image002Email — whether an individual-to-individual communication, an email blast, or bulk email that’s personalized — is a mainstay of B2B lead gen and conversions. Our sales pipelines would just never work without email.

Here are some stats that express the important role email plays:

  • clip_image0033 billion worldwide email accounts
  • 107 trillion emails were sent in 2010
  • 30 million emails sent each day
    • Businesspersons send 33 per day
    • In 1985, 90% of all emails were business related, while only 8% were in 2010
  • 89% of all emails are spam

More and more, email is becoming recognized as a social media channel. As such, the emphasis on quality content and frequency (distribution QoS) are key attributes in making email work for your B2B organization.

Guest blog submitted by: Prez@JSC-DIRECT.com
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Data courtesy Fast Company magazine (http://www.fastcompany.com)

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